A Fractional Focus
From Employer Branding to Full-Scale Business Growth
Helping brands attract top talent and loyal customers with performance-driven marketing.
The business landscape is evolving, and brands need a marketing strategy that is both dynamic and data-driven. A Fractional Focus is a boutique consultancy helping brands attract top talent and convert high-value customers through performance marketing. Our approach integrates the best of employer branding and consumer marketing, ensuring measurable success in both areas.
Services
Marketing That Attracts, Converts & Scales
Rather than dividing our expertise into separate offerings, AFF connects employer and consumer branding through a unified strategy. Our data-driven approach ensures measurable impact, whether you’re looking to attract the right employees or convert high-value customers.
Core Offerings
FRACTIONAL MARKETING LEADERSHIP
Ideal for businesses seeking strategic marketing guidance without the commitment of a full-time hire.✅ Build and execute a growth roadmap
✅ Lead impactful campaigns, strengthen branding, and enhance market positioning
✅ Optimize performance by managing teams and vendors effectivelyBest for: Small businesses, startups, and growing brands
Available as: Monthly retainers or project-based engagements
Apply for Fractional Support
Not ready for a full engagement? Need expert insights fast? Book a one-time strategy intensive call and walk away with a custom roadmap to grow your brand, attract top talent, or convert more customers.✅ 90-Minute Strategy Intensive: Focused on your biggest marketing challenges.
✅ Custom Roadmap: Clear action steps tailored to your business goals.
✅ Follow-Up Summary: Notes & recommendations delivered after the call.
✅ No Strings Attached: Get expert advice without a long-term commitment.Starting at: $750.00 per call
Availability: Limited slots each month
Book Your Strategy Call
EQUITY-DRIVEN WORK / NONPROFIT SERVICES
Empowering mission-driven brands and professional networks to expand funding opportunities beyond traditional revenue streams.✅ Elevate your equity-focused brand with marketing that positions you as a frontrunner in industries like Tech & STEM, Youth Development, Leadership, and more.
✅ Utilize data-driven strategies to boost donor engagement and enhance member retention
✅ Discover revenue diversification and fundraising strategies that enable mission-driven brands to scale effectively.Best for: Nonprofits, foundations, and professional networks seeking to increase their impact, as well as membership organizations aiming to transform their revenue streams.
Available as: One-time campaigns, retainer agreements, or strategic meetings.
Secure Your Nonprofit's Future
EMPLOYER BRANDING & TALENT MARKETING
For brands seeking to attract high-quality candidates through performance-driven marketing.✅ Craft a compelling talent attraction campaign (including social media, ads, and dynamic employer brand content)
✅ Enhance your presence on LinkedIn, job boards, and through authentic employee storytelling
✅ Deploy effective, data-driven strategies for a streamlined hiring processBest for: Growing teams, recruitment agencies, and dedicated employer branding professionals
Available as: One-time campaign or retainer
Optimize Your Employer Brand
GET INSTANT ACCESS TO DIGITAL RESOURCES
Not just reports—actionable insights that drive revenue & hiring success.Need a quick-win marketing tool? Browse our workbooks, strategy templates, and digital guides designed to help businesses, nonprofits, and personal brands grow. More coming soon!
➡️ Browse Digital Products
Core Values: Evidence-Based Strategies | Innovation-Driven | Growth-Oriented | Transparency | Audience Authenticity
Why AFF?
The market is shifting, and brands need a comprehensive marketing strategy that goes beyond talent acquisition. Today’s businesses must attract both employees and consumers to remain competitive. AFF meets this demand by integrating employer branding, digital marketing, and consumer growth strategies into one cohesive approach.With a track record of scaling recruitment efforts and consumer engagement, we help businesses maximize their impact.We don’t just market—we convert.
OUR APPROACH: ONE STRATEGY, TWO AUDIENCES
Instead of separating our expertise into distinct offerings, AFF bridges employer and consumer branding with a streamlined strategy. Our data-driven approach ensures measurable impact, whether you’re looking to attract the right employees or convert high-value customers.
WHO WE WORK WITH
We partner with businesses, nonprofits, and mission-driven organizations looking to scale their impact through strategic marketing. Our ideal clients include:
Growing Businesses & Mid-size Brands – Companies looking for customer acquisition, audience growth, and strategic marketing leadership.
Employer Brands & Talent-Focused Organizations – Teams that need data-driven employer branding to attract top-tier talent.
Nonprofits & Professional Networks – Mission-driven organizations seeking sustainable revenue models and increased engagement.
Equity-Driven & DEI Initiatives – Brands and organizations that prioritize inclusive marketing and community engagement.
📢 Stay Ahead with Insights from AFF – Subscribe to our Substack for expert strategies on employer branding, performance marketing, and sustainable revenue growth. Subscribe Here.
SUCCESS STORIES & CASE STUDIES
We’ve successfully applied these strategies across industries, driving:
Higher applicant conversions for top employer brands.
Drove measurable audience growth through high-performing digital campaigns, social media optimization, and data-backed engagement strategies.
Improved brand recognition and audience trust through strategic messaging.
WORK WITH AFF
Ready to take your brand to the next level—whether it’s attracting talent or customers? Let’s build a marketing strategy that works for both.
Book A Strategy Call Today.
Meet Demelza Campbell,
CEO of A Fractional Focus
A leader in employer branding, customer acquisition, and innovative marketing strategies.
With nearly two decades of experience across recruitment, employer branding, and customer acquisition, I specialize in helping brands innovate, scale, and thrive. From transforming a 100-year-old brand facing significant headwinds to developing innovative marketing initiatives as far back as undergrad, I’ve always excelled in turning chaos into clarity while achieving measurable success.You’ll find me exploring outdoor markets or catching up on the latest multiverse trends when I’m not strategizing campaigns.